Introduction to Search Engine Optimization (SEO) Most business owners assume they simply need a website to reach customers. This is a myth! Search Engine Optimization (SEO) is the process of getting your website indexed by Search Engines so your customer can find you when conducting a search. We will review the various techniques to effectively optimize your website for search engines including keywords, some proper coding techniques and tools and analytics to help you see success. This workshop is for beginners and those who are in the process of developing their website or can access or make changes to their website.